Congratulations it’s a girl! No, it’s a boy! No, it’s a Brand!

Yes, we’ve been keeping it under wraps but our new logo is here! Not that there was anything wrong with our old one but this one is just, well, so much cuter!

Look for it all over the website, all over our ads, and branded on our collars.

It’s the first of many surprises we have in store for this here New Year!